Lenny Kravitz, Grammy award-winning singer-songwriter, record producer and actor, is joining forces with UNICEF to help mark World Water Week and the UNICEF Tap Project! Now in its sixth year, the award-winning UNICEF Tap Project is once again offering thousands of volunteers, restaurants, partners and individuals across the nation the opportunity to help provide the world’s children with safe, clean water. During World Water Week, March 19-25, dining patrons can pay $1 or more for the tap water they usually enjoy for free at participating restaurants. With $1, UNICEF can provide a child with access to clean, safe water for 40 days.
Waterborne illnesses are the second leading cause of preventable childhood deaths in the world—killing nearly 4,000 children every day.
“Many of us consume and use safe, clean water every day without thinking twice. Meanwhile, in communities across the globe, disease can spread with lethal swiftness for the millions of children and adults who lack access to a safe water source and adequate sanitation,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “Today, for too many of the world’s children, clean water can mean the difference between life and death.”
Kravitz’s participation in The UNICEF Tap Project is part of a larger global effort by UNICEF to improve the lives of millions of children and their families around the world through water, sanitation and hygiene programs.
For a third year, Giorgio Armani Fragrances is returning as National Sponsor of the UNICEF Tap Project through Acqua for Life, its campaign to raise awareness and funds to help UNICEF improve access to safe, clean water for children worldwide. From March 1-31, Giorgio Armani Fragrances will donate $1 to the U.S. Fund for UNICEF for each Acqua di Giò for Men and Acqua di Gioia for Women spray cologne or gift set purchased in the U.S. and $1 for the first 100,000 people who “like” the Acqua for Life page on Facebook. New this year, for each 10 ml Acqua di Gioia Rollerball eau de parfum purchased in the U.S., the company will donate 100 percent of the retail sales price — up to $15 per item — to the U.S. Fund for UNICEF from March 1-31 at retailers nationwide.
Since 2007, more than 10,000 UNICEF Tap Project volunteers have provided their time and creative solutions to build awareness and drive donations for UNICEF’s water and sanitation programs in Belize, the Central African Republic, Côte d’Ivoire, Guatemala, Haiti, Iraq, Togo, and Viet Nam. Funds raised through this year’s campaign will provide children and families with clean drinking water in Viet Nam, Togo, Mauritania and Cameroon. More $3 million has been raised to date through the UNICEF Tap Project. Once again The UNICEF Tap Project will work with promotional supporters ZAGAT.com, OpenTable.com, Seamless.com and Yelp.com.
Learn more about UNICEF Tap Project by visiting www.uniceftapproject.org!