(PCM) McDonald’s has revealed a shocking new addition coming to all menu boards and drive-thru menus across the country: calorie counts. The move to help health-conscious customers, as well as inform the general public (who are often uniformed or just generally in denial about what they are consuming), comes as a bit of a surprise to the industry, but a hopeful surprise, nonetheless.
“It’s the right thing to do,” says Greg Watson, senior vice president of menu innovation for McDonald’s. “It’s what a leader would do.”
The hope is that industry rivals will feel the pressure and follow in the leading fast food restaurant’s footsteps. According to USA Today, McDonald’s was one of the first major chains to remove trans fat from its french fries. It was also among the first to put fruit into kids’ meals.
McDonald’s is also working on healthier options to add to its menu, including more seasonal fruit and veggie options, as well as an egg-white breakfast sandwich on a whole grain English muffin.
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