(PCM) Shaquille O’Neal is teaming up with Century Council in an effort to stop binge drinking in colleges across the nation, after a national study found that the consumption and attitudes about alcohol among Historically Black College and University (HBCU) students are different that the national college sample.
The research found:
- Two-thirds of HBCU students like to pre-game versus thirty-six percent of the national sample.
- Eighty-two percent of HBCU students have a good grasp on their drinking limits and maintain them versus seventy-eight percent of the national sample.
- One-third of HBCU students don’t always realize how drunk they are until later compared to 39% of the national sample.
- One-half of HBCU students who drink and go out socially report binge drinking on a weekly basis while two-thirds reported binging in the national sample.
Century Council President and CEO Ralph Blackman says:
“The Century Council has made a considerable commitment to developing impactful initiatives to combat dangerous overconsumption on college campuses across the country. We wanted to understand the differences, if any, in binge drinking behaviors among students on HBCU campuses versus other colleges and universities, and we found some. With the new insights that we gained from the recent research into binge drinking on HBCU campuses and the creativity of Shaquille O’Neal, we know we can make an impact.”
“Binge drinking on college campuses is dangerous and has got to stop. Strategies to combat it need to be more effective on a national level, which is why I am proud to lend my support to this effort by working with Morehouse College and The Century Council. I am sure that the campaign we develop will be creative and is going to have a large impact. It’s exciting work.”