(PCM) Juniors clothing retailer Forever 21 is receiving quite a bit of backlash after customers complained about a t-shirt they discovered to be on-sale in the company’s brick and mortar stores, as well as, online that seemingly promotes rape culture.
Forever 21 is a company that is always forced to quickly pick up on the latest trends and while they may have been trying to be tongue-in-cheek with the humor on this particular t-shirt, many find that joking about serious issues such as rape is no laughing matter. The shirt is actually downright creepy!
The shirt in question reads “Don’t Say Maybe If You Want To Say No” and it is an ill-fated attempt to poke fun at anti-consent. Customers immediately began to express their displeasure on the Forever 21 social media accounts and a representative from the company commented on the incident saying “Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. With regards to the t-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product.”
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Let’s hope they learned their lesson on this one and will stick with less offensive designs such as florals, maxi dresses and jumpsuits. No clue how this even got approved as a design in the first place!