(PCM) In a bold advertising move, American Eagle’s new ad campaign for the lingerie line called “Aerie Real” features models who are non-airbrushed and actually look like “real” women. All of the women’s natural curves and skin tones are showcased in hopes that the ad’s will resonate with real women, who are the ones they hope to purchase the line in the first place.
Jenny Altman, the line’s style and fit expert, spoke with ABC News about the new campaign and what is behind it saying, “We left everything. We left beauty marks, we left tattoos, what you see is really what you get with our campaign,” adding that it was important to represent reality. “It’s a selling point because our customers represent this great demographic and they don’t really get to see what girls their age really look like.”
The new line caters to young women and it is the hope that these women will feel more comfortable about their own bodies by seeing a model who is just like them, rather than a model who has been airbrushed to unobtainable fake perfection.
Women who shop Aerie online will have the opportunity to see how a bra would fit on a model with similar body type and bra size to their own. The company hopes to break the mold with the new ad campaign and hope that women will begin to feel more comfortable with the own bodies and learn to embrace their own beauty.
It is our hope that other retailers will begin to follow suit and we will finally witness some changes being made to an industry that forces unrealistic body images standards on young women nowadays.
