Doritos Crash the Super Bowl is back for the sixth year in a row, and a million bucks is up for grab! Fans across the nation are invited to submit their Doritos commercials for a chance to air during the Super Bowl! This year has a special twist: the winners will have a guaranteed opportunity to work on a future Doritos project with one of the hottest entertainment teams in the industry today – the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island.
After commercials are submitted, it is then up to America to vote for the lucky fan finalist who will have the opportunity to see their ad air during The Big Game, as well as win the grand prize career opportunity. In one of the contest’s most unique twists to date – The Lonely Island will also create a Doritos ad that will air during the Super Bowl XLVI broadcast, going head-to-head with the winning consumer-created spot. If the consumer-generated Doritos ad scores No. 1 on the USA TODAY Ad Meter, its creator will win a $1 million bonus; if The Lonely Island Doritos ad scores No. 1 on the USA TODAY Ad Meter, Doritos will donate $1 million to their charity of choice. The Super Bowl XLVI broadcast is set for Sunday, Feb. 5, 2012, on NBC.
“Much like those who enter Crash the Super Bowl, we started out with a camera and a dream to work in entertainment,” said The Lonely Island members Samberg, Schaffer and Taccone. “We’re excited to now have the chance to help open the door for someone else. But don’t get us wrong, we fully intend to win the million-dollar prize for charity.”
Founded in 2001 and made up of Samberg, Schaffer and Taccone, The Lonely Island has become one of the most sought-after creative teams in the entertainment business with success in television, film, music and on the web. The Emmy-winning trio is best known for directing, writing and starring in hilarious, off-the-wall digital shorts, including Grammy-nominated “I’m On A Boat,” “Lazy Sunday,” and a series of popular SNL digital shorts with Justin Timberlake.
Participants can enter this year’s Crash the Super Bowl contest by uploading :30 commercials that share their love for Doritos tortilla chips to www.crashthesuperbowl.com until Nov. 21, 2011 – so get your commercials in asap! To help competitors amp up their creative masterpieces, the site also houses a toolbox where Doritos logos, product shots, music and animations are available for download and use.
Five finalist ads will be announced in January 2012. Then it will be up to fans to vote for their favorite consumer-created ad online and determine the winning Doritos spot. Each of the five finalists will win $25,000 and a trip to Indianapolis to attend Super Bowl XLVI in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ad will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
• $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
• $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
• $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter