Enhancing its reputation as a fun-loving, cheeky, and often mischievous brand, MINI is revealing its new Roadster model in a racy, alluring way at a prime Los Angeles location. Take a look at the peep show above!
Just a block away from the Kodak and Chinese Theatres, MINI promises ‘Live and Exotic Topless Thrills 24/7’ at the MINI Roadster Peepshow Spectacular. MINI has taken over a corner store on Hollywood Blvd and masked all the windows for a 25-day long series of fleeting, revealing shows where passers-by are encouraged to take a “peep”.
“The new MINI Roadster is a devilishly fast, uncompromising two-seater soft-top with the soul of a sports car and the heart of a MINI,” comments Jim McDowell, Vice President MINI USA. “Our Peepshow reveal in this prime Los Angeles location sets the scene perfectly for our latest model which delivers more fun than one person can handle with its exhilarating ride and unlimited headroom.”
