A Dream Come True, of course! America’s Next Top Model now has its own fragrance, Dream Come True, which officially launched today at Target and select Regis stores throughout the country. The new fragrance was revealed on ANTM’s finale episode in which host Tyra Banks announced that the winner, Lisa D’Amato (above), would be made the official spokeswoman of Dream Come True.
As part of the on-air integration, the Creative Director of Hatchbeauty, Ben Bennett, appeared as a guest expert on Episode 7 of ANTM’s cycle 17, and collaborated with producers to create a Fragrance Challenge, in which each contestant developed and marketed a unique scent that conveyed her personality. Hatchbeauty then worked with Cosmo International and perfumer Arnaud Winder to develop the fragrance for the show.
“Working with these very dynamic women was an exhilarating experience,” said Bennett. “The excitement and enthusiasm that pervades the set inspired our inaugural scent. There is a joie de vivre the contestants conveyed that we tried to capture in the fragrance.”
So what’s America’s next top model smell like? A Warm Tahitian Vanilla infused with intoxicating blooms of Amazonian Lily and Empress Peony – flirtatious, fun and sophisticated!
The Dream Come True fragrance will be available in 1 fl. Ounce EDT ($21.99) and a 30 ML Perfume Rollerball ($12.99) at ShopDreamComeTrue.com.
