(PCM) Called the “Brr-ito”, Ben & Jerry’s will be offering up a very special ice cream burrito specialty fusion for just one day only on April 20th.
So, just what makes up a Ben & Jerry’s Brr-ito? Start with two scoops of ice cream, topped with crushed chocolate cookies and chocolate fudge. It is then all “rolled up” into a soft waffle cone wrap. Best part is, that you can choose which ever ice cream flavor you desire in “Brr-ito”, so the possibilities are endless.
For promotion of the new “Brr-ito” Ben & Jerry’s created an ad that pays homage to the controversial “1984” commercial from Apple that promoted the early Macintosh computer. The new ad features a bunch of long-haired, bearded men stare blankly at a screen featuring an ice cream sandwich until a perky blonde in a pink Ben & Jerry’s t-shirt runs into the room. Rather than carrying a hammer, as in the Apple ad, she hurls a Brrr-ito into the screen, producing a bright flash.
This is one special you won’t want to miss, especially those with a case of the munchies, so be sure to visit a Ben & Jerry’s scoop shop near you!
