(PCM) If you were curious as to why there have been a ton of photos and videos popping of people dumping buckets of ice water over their heads on various social media channels such as Twitter and Facebook, we have your answer.
In order to raise awareness for ALS, more commonly known as Lou Gehrig’s Disease, a former Boston College baseball player by the name of Peter Frates came up with the idea for the #icebucketchallenge. Twenty-nine year old Frates was diagnosed with ALS two years ago and he and his family have made it their goal to spread the word about the disease and raise money to help with finding a cure.
Here are the details about the challenge: You fill up a bucket of ice water, and get your camera. You inform everyone about the cause, and pour that bucket over your head. You then challenge someone else to complete the same challenge. They have 24 hours to post a video of themselves taking an ice water shower before passing on the challenge to others. If they opt out, they donate $100. Post the video using the hashtag #icebucketchallenge on all your social media accounts with a link to donate to the ALS Association.
There have already been a ton of people who have participated in the icy cold challenge including members of the Boston police department and even the Boston Bruins sports team.
According to Yahoo News!, Amyotrophic Lateral Sclerosis (ALS) is one of the most common neuromuscular diseases worldwide. Basically, it causes the brain to stop sending signals to the muscles, causing them to waste away.
