Purina ONE® beyOnd® brand dog and cat food and GOOD have teamed up to host the Shine a Light on a Shelter challenge and award a $10,000 grant to an animal shelter doing great work!
Everyone can make a positive difference when it comes to enriching the lives of shelter pets and helping them find forever homes. In the Shine a Light on a Shelter challenge, Purina ONE® beyOnd® and GOOD are asking the public to submit a story describing the following:
How one local animal shelter is making the world a better place, and why that shelter should receive the Grant to expand their good work!
“At Purina ONE® beyOnd®, we recognize that shelter pets aren’t always perceived in a positive light. For example, the way animals are sometimes portrayed in advertising and in the media may lead people to believe these animals are damaged, which ultimately, negatively impacts the adoption numbers nationwide,” said Christina Schneider, assistant brand manager. “That’s why we are committed to making sure the world gets to know shelter pets, as many really are friendly, attractive and wonderful life-long companions. And, the Shine a Light on a Shelter is a perfect start to help combat this misperception.”
Starting on June 28, 2012, anyone can nominate at purina.maker.good.is.
Nominations are being accepted now through July 30, 2012. The public will be invited to vote for the most innovative shelter. Voting runs August 6, 2012 through August 20, 2012, with the winner revealed after August 21, 2012. The winning shelter will receive a $10,000 grant from Purina ONE® beyOnd® brand dog and cat food to expand its work. The submitter will win one (1) year’s worth of Purina ONE® beyOnd® pet food and one (1) year subscription to GOOD magazine.
Jennifer Chiou, general manager of GOOD Maker commented:
“Animal shelters play a very important role in our world. Not only do they provide essential services to animals in need, they also improve the overall health and well-being of our communities. Purina ONE® beyOnd® recognizes this and is shining a light on innovative shelters that are doing more than just providing care – they are changing peoples’ perception of shelter pets from pity to praise as they find these loving animals forever families. GOOD is proud to partner with Purina ONE® beyOnd® in recognizing these worthy organizations.”
