Oreo celebrated gay pride yesterday by posting a photo of a rainbow stuffed Oreo cookie on its Facebook page, and the response has been mixed, to say the least. Oreo received over 150,000 likes and 19,000 comments on the post in just one day on Facebook.
It was also posted on the Oreo Cookie Twitter feed, with the strap: “Celebrate your pride for love!” However, not everyone is feeling the love. One Twitterer wrote: “I’m never eating Oreos again. This is just disgusting”, while another noted: “Unliking page and the rest of the ‘kraft’ family products… i will not support a company with these views”.
A Kraft spokesman told Huffington Post UK: “In recognition of Pride Month, OREO created an ad depicting the Rainbow flag with different colors of OREO crème. We are excited to illustrate what is making history today in a fun and playful way.
“As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.”
Would you buy Rainbow Oreos?